WA Web Plus is a browser extension built by Elbruz Technologies, a company based in Istanbul, that adds a set of tools to WhatsApp Web aimed mostly at sales and customer support: bulk messaging, auto-replies, contact and group exports, scheduled messages, webhooks, and recovery of deleted messages. Its Chrome Web Store listing shows 2,000,000 users and a 4.6-out-of-5 rating from roughly 51,200 ratings.
Installing it costs nothing, and its site talks about "free and premium plans," but the business features sit behind a subscription that starts at $14.99 a month. Below you'll find exactly what it does, how to install the right listing, what each plan includes, where its limits are, and which alternatives make sense if what wears you out about WhatsApp isn't campaigns — it's five-minute voice notes.
Updated September 2026
What is WA Web Plus, and who's behind it
WA Web Plus installs in Chrome and runs on top of web.whatsapp.com: it isn't a separate app or a service connected to the official WhatsApp Business API, but a layer of buttons and menus drawn over the interface you already know. Its official Chrome Web Store description is a single line: add more tools and options to WhatsApp Web for better privacy and reliability.
The listing identifies the developer as Elbruz Technologies, based in Güngören (Istanbul, Turkey), with contact email contact@elbruz.com and official site wawplus.com. As of this writing, the published version is 5.2.2, last updated August 26, 2026, weighs 2.28 MiB, and is available in six languages: English, Turkish, Spanish, Brazilian Portuguese, Russian and Arabic.
A couple of signals worth reading on the listing itself: it carries the "Featured" badge, the badge confirming it was created by the owner of its listed website with no policy violations on record, and the one indicating it follows recommended practices for Chrome extensions. The same listing carries an explicit notice that the extension is not affiliated with, associated with, or sponsored by WhatsApp — something true of any extension like this one. On its website, Elbruz says it has been building the product for eight years.
What it does: what it adds to WhatsApp Web
According to its own website, here's what WA Web Plus adds on top of WhatsApp Web:
- Bulk messaging: send customizable messages to many contacts in a single campaign.
- Smart auto-replies: answer without leaving the other person waiting.
- Contact and group export: pull lists to work with outside WhatsApp.
- Deleted message recovery: see messages the other person deleted.
- Scheduled messages and contact syncing.
- Integrations and webhooks to connect WhatsApp with the rest of your stack.
- Group tools, message templates, tasks, and a click-to-chat link generator.
On data handling, Elbruz states on its website that it never transmits, stores or processes your WhatsApp data on any server. In the Chrome Web Store's privacy section, the listing discloses that it handles personally identifiable information, and that this data is not sold to third parties outside approved cases, is not used for purposes unrelated to the extension's core function, and is not used to determine creditworthiness.
Free and paid: what each plan includes
Installing is free, and the site sums up the pitch as "start free and grow at your pace." The paid plans, with monthly prices published on wawplus.com, break down like this:
| Plan | Monthly price | Users | Main limits |
|---|
| Starter | $14.99 | 1 | 5 broadcast campaigns, 5 smart replies, 5 templates, 10 tasks |
| Professional | $34.99 | 5 | 15 campaigns, 20 smart replies, 15 templates, 50 tasks |
| Expert | $49.99 | 10 | 20 campaigns, 50 smart replies, 25 templates, 100 tasks, 10 webhooks |
Two clarifications the page itself makes, and that head off confusion. First: the campaign count doesn't cap how many messages you send, only how many campaigns you can have saved in the account at once. Second: each "user" corresponds to a separate WhatsApp number. All three plans include export tools, the click-to-chat generator, group tools, scheduled messages, contact syncing and webhooks, and annual billing is available alongside monthly. The subscription renews automatically at the end of each cycle until you cancel.
How to install it without grabbing the wrong extension
The process is the same as any extension: open the listing in the Chrome Web Store, click "Add to Chrome," confirm "Add extension," and reload web.whatsapp.com so the new buttons show up. The official listing is WA Web Plus by Elbruz Technologies.
Here's the detail almost nobody mentions, and it explains a lot of "download WhatsApp Web Plus extension" searches: the store has more than one listing with a very similar name. Besides Elbruz's extension, there's another one called "WA Web Plus – Privacy Blur, Lock Screen & Chat Translator for WhatsApp Web," published by a different developer (site wawebgenie.com), with 20,000 users and a 4.8 rating from 75 ratings. It is not the same extension or the same company. Before installing, always check three things on the listing: the developer's full name, the website shown under the title, and the number of users and ratings.
Its limits: what's worth knowing before you pay
None of what follows is a hidden flaw; these are simply things about the product worth knowing before you pay.
It's a desktop tool. It lives inside a Chrome tab on web.whatsapp.com, so how useful it is depends on you working from a computer.
Most of the value is paid and recurring. Broadcasting, auto-replies, templates and webhooks are subscription features with automatic renewal. If you only need to solve a one-off task, the math changes.
It doesn't cover voice notes. Neither the listing description nor Elbruz's website lists voice-note transcription or conversation summaries among its features. If your problem is ten voice messages landing in your chats every day, this isn't the tool for it.
Bulk sending carries a risk no extension can remove. Our own privacy policy spells this out: we don't encourage automated message sending or bulk messaging, and although we design features to minimize the risk of getting blocked, that risk can't be eliminated entirely. WhatsApp can suspend accounts, block numbers, or restrict features. If you're going to run campaigns, start with low volumes and contacts who messaged you first.
When WA Web Plus is the right call
It makes sense if you sell or handle support over WhatsApp from a computer and need exactly what it offers: sending the same promotion to a list, leaving auto-replies for the questions you get every day, exporting contacts from a group, or connecting WhatsApp to another tool through webhooks. Two million installs and a 4.6 rating suggest that audience exists and is fairly satisfied.
It makes less sense if you landed here for a different reason: reading voice notes instead of listening to them, catching up on a 200-message group without opening every one, or simply blurring the screen when someone walks behind your desk. That's a different job, and there are tools built for it.
Honest alternatives, depending on what you need
| Need | Reasonable option | Cost |
|---|
| Broadcasting, auto-replies, exporting contacts, webhooks | WA Web Plus (Elbruz Technologies) | Free to install; plans from $14.99/month |
| Transcribing voice notes, summarizing chats, translating and replying with AI | Kaption AI | Free to install; optional Basic and Pro plans |
| High-volume campaigns with rules and Meta approval | Official WhatsApp Business API | Depends on provider |
If that's your case, this is our tool: the Kaption extension for WhatsApp Web transcribes voice notes right inside the chat, summarizes long conversations, translates live, and suggests replies — plus Privacy Mode to blur messages, Screen Lock, Chat Reminders, and Scheduled Messages. Installing is free with no card required; the optional Basic and Pro plans add unlimited transcriptions, unlimited translation sessions, smart transcription, and more scheduled messages. About 50,000 people use it today, with a 4.8 rating across roughly 4,700 reviews.
The two can coexist: they do different things and neither replaces the other. If you want a feature-by-feature comparison, we have a comparison between Kaption AI and WA Web Plus, and if you'd rather see the full picture, this roundup of WhatsApp Web extensions covers eleven options with pricing and who each one is for.
Frequently asked questions
What is WA Web Plus for?
It adds features to WhatsApp Web that the official version doesn't have, aimed mostly at businesses: broadcasting messages to many contacts, auto-replies, templates, scheduled messages, contact and group exports, group tools, webhooks, and recovery of deleted messages. Everything happens inside the browser tab, layered on top of the normal WhatsApp Web interface.
Who is Elbruz Technologies?
It's the company that publishes WA Web Plus. Its Chrome Web Store listing shows an address in Güngören, Istanbul (Turkey), the email contact@elbruz.com, and the official site wawplus.com. The same company publishes other WhatsApp Web extensions, including WA Toolbox. On its site, Elbruz says it has been building the product for eight years and has passed two million users.
How do I download the WhatsApp Web Plus extension?
From the Chrome Web Store: find the listing, click "Add to Chrome," confirm "Add extension," and reload web.whatsapp.com. Check that the developer is Elbruz Technologies and that the listed site is wawplus.com, because other extensions with very similar names are published by different developers.
Is WA Web Plus free?
Installing it is free, and the site frames the model as "start free and grow at your pace," but the business features require a subscription: $14.99 a month for the Starter plan, $34.99 for Professional, and $49.99 for Expert, with monthly or annual billing and automatic renewal until you cancel.
Does WA Web Plus transcribe WhatsApp voice notes?
It's not among its features. Neither the Chrome Web Store listing description nor the feature list on wawplus.com mentions voice-note transcription or conversation summaries. For that you need an extension built for audio, such as Kaption AI, which adds a transcribe button to every voice note on WhatsApp Web.
Is it safe to install extensions on WhatsApp Web?
It depends on the extension and what it discloses. Before installing any extension, check who publishes it, what website appears on the listing, how many users and ratings it has, and what the store's privacy section says about the data it handles. And remember that no extension is affiliated with WhatsApp — WA Web Plus's own listing says so explicitly, and the same is true for any other.
