Kaption
| Plan | Price | Billed yearly |
|---|---|---|
| Free | Free | – |
| Pro | US$11.99 a month | US$7.99 a month |
| Business | US$19.99 a month2 WhatsApp numbers | US$11.99 a month |
| Pro | R$65.99 a month | R$43.99 a month |
| Business | R$109.99 a month2 WhatsApp numbers | R$65.99 a month |
Alternatives · Pragmaz
Best Pragmaz alternative for transcripts and AI
Pragmaz is a WhatsApp Web sales suite built for Brazilian sellers, with Kanban, campaigns and scheduled statuses. If you mostly use it for transcripts, translation and chat export, Kaption does those for less, and schedules statuses too.
Last checked: Nov 3, 2026
TL;DR
- Price: in Brazil, Kaption Pro is R$65.99 a month and Business R$109.99. Pragmaz Basic is R$151.24 a month, or R$120.99 a month billed yearly.
- Both transcribe voice notes, translate and export chats to HTML with media. Kaption adds call recording (on Business), MCP for Claude and ChatGPT, and a desktop app.
- Pragmaz wins on Kanban CRM, campaigns, several numbers in one tab and, on Advanced, sending with the computer off. Kaption has none of these.
How does Kaption compare with Pragmaz, feature by feature?
Yes, partial and no follow what each vendor advertises on its own site and Chrome Web Store listing. “No” means not advertised there, not a tested absence. Each mark links to its source.
| Feature | Kaption | Pragmaz |
|---|---|---|
| Voice-note transcription | Yes | Yes |
| Translation | Yes | Yes |
| AI replies or summaries | Yes | PartialThe AI assistant is a separate plan; chatbot on Advanced. |
| MCP for Claude and ChatGPT | Yes | No |
| Scheduled messages | PartialOne-to-one chats only, and the computer must be on. Pro: 5 a week; Business: unlimited; on Free only in the first 60 days. | Yes |
| Scheduled statuses | Yes | Yes |
| Reminders | Yes | Yes |
| Labels, CRM or Kanban | PartialNo CRM or Kanban. Through MCP, an assistant can manage WhatsApp Business labels and notes. | Yes |
| Backups and export | Yes | Yes |
| WhatsApp call recording | Yes | No |
| Desktop app | Yes | No |
| Bulk messages and campaigns | No | Yes |
| Data stays on your device | PartialPro and Business transcribe in Kaption Cloud by default. After the first 60 days, Free transcribes on your device, and Lifetime local AI transcribes and translates on your computer with smaller models. | PartialIts store listing says it handles personally identifiable information; Advanced runs in a 24-hour cloud. |
What do Kaption and Pragmaz cost?
Pragmaz
| Plan | Price | Billed yearly |
|---|---|---|
| Basic | R$151.24 a month | R$120.99 a month |
| Intermediate | R$226.24 a month | R$180.99 a month |
| Advanced | R$443.74 a month | R$354.99 a month |
| TranscriptAI | R$7.99 a monthadd-on | – |
Kaption’s prices as its pricing page shows them since Nov 6, 2026; the others as each vendor’s pricing page showed them on Nov 3, 2026, before tax. Prices change; check the source before you buy. Last checked: Nov 3, 2026.
Who should stay with Pragmaz?
- Sellers who run campaigns or send to labels and groups.
- Teams that need sending with the computer off (Pragmaz Advanced) or several numbers in one browser tab.
- Teams that work from the Kanban board.
Kaption doesn’t do bulk messaging or campaigns, on purpose: its terms forbid unsolicited messages. If sending to lists is your job, use a tool built for it.
How do I switch from Pragmaz to Kaption?
- 01
Install Kaption
Add Kaption to Chrome or Edge, or download the desktop app for Mac or Windows. Your chats stay in WhatsApp, so there is nothing to export or import.
- 02
Keep your HTML exports
Exports you already made with Pragmaz are files and stay valid. Kaption exports chats too, as HTML with media or CSV with transcripts.
- 03
Several numbers
Pragmaz runs several accounts in one tab. In Kaption, use the desktop app for that; the extension works with the WhatsApp Web session you have open.
- 04
Know what has no equivalent
Campaigns and the Kanban board have no Kaption equivalent. Scheduled statuses do: schedule them from WhatsApp’s own Status screen.
Why do people look for a Pragmaz alternative?
Pragmaz is well reviewed on the Chrome Web Store, and we found no pattern of complaints in its most helpful reviews, so we don’t list any.
Questions
Is Kaption charged in reais?
Yes. In Brazil, Pro is R$65.99 a month, Business R$109.99 a month and Lifetime local AI R$349 once.
Does Kaption transcribe and translate like Pragmaz TranscriptAI?
Yes. Every account starts with 60 days of Business, unlimited. After that, Free transcribes on your device with limits, Lifetime local AI (one payment) transcribes and translates on your computer without limits, and Pro and Business are unlimited in the cloud. Translation covers 36 languages. Pragmaz includes TranscriptAI in its plans or sells it as an R$7.99 a month add-on.
Can Kaption schedule WhatsApp statuses?
Yes. Schedule a text status, or a photo or video with a caption, from WhatsApp’s own Status screen, from Kaption’s Scheduled screen or by asking Claude or ChatGPT. It posts from your own number through WhatsApp Web, so your computer must be on at that time. Each status counts as one scheduled item.
Does Kaption send with the computer off?
No. Kaption sends from WhatsApp Web or the desktop app on your computer, so it must be on at the scheduled time. Pragmaz Advanced has 24-hour cloud sending.
Can Kaption send bulk messages or campaigns?
No, on purpose. Kaption is for one-to-one messages people expect, and its terms forbid bulk and unsolicited messaging, which can also get a number banned by WhatsApp. If you need to send to lists, use a tool built for it.
Last checked: Nov 3, 2026 · Kaption on the Chrome Web Store: about 50,000 users, 4.8★ from 5.5K ratings.
Try Kaption on WhatsApp Web
Free to install. Read your next voice note as text.